Comunicación oral y escrita en lengua inglesa en contextos aplicados al Turismo.

Brief description: Oral and written communication in English in tourism-related contexts.

Los/as alumnos/as

• Serán capaces de manejar en profundidad, tanto de forma oral como escrita, la lengua inglesa en diversos contextos del ámbito del turismo.

Objectives:

·              Students will be able to demonstrate advanced proficiency in spoken and written English across a range

of tourism-related contexts.

Esta materia se articula en tres tipos de contenidos:

1.-El uso de las cuatro destrezas para distintos contextos del mundo del turismo con textos relacionados con los viajes, los viajeros, medios de transporte, las compañías dedicadas al turismo, destinos, solución de problemas relacionados con overbooking o quejas de clientes. Ampliación del vocabulario específico para todos estos campos. Redacción de informes, intercambio de información, y el trato con turistas, la gestión hotelera. Comprensión de los medios de comunicación en lengua inglesa, orales y escritos. La simulación de situaciones concretas del mundo del turismo. Presentaciones y reuniones.

2.- Aspectos socio-culturales: costumbres, normas, hábitos y sus diferencias en contextos turísticos

3.-Funcionamiento de la lengua: fonología, ortografía, morfología, sintaxis, léxico, coherencia y cohesión discursiva, fraseología.

Course Content:

This course is structured around three main areas of content:

1. The development and application of the four language skills in a variety of tourism-related contexts through texts on travel, travellers, means of transport, tourism companies, destinations, and the resolution of issues such as overbooking and customer complaints. Expansion of specialised tourism-related vocabulary. Report writing, information exchange, interaction with tourists, and hotel management. Comprehension of spoken and written English-language media. Simulation of real-life situations in the tourism industry. Presentations and meetings.

2. Socio-cultural aspects: customs, conventions, habits, and cross-cultural differences in tourism contexts.

3. Language systems: phonology, spelling, morphology, syntax, vocabulary, discourse coherence and cohesion, and phraseology.

SYLLABUS

UNIT 1                    Dreams and tourism neuromarketing

      Language Focus:

Verb tenses (present, past and future tenses)

Expressing opinions and debating ethical issues in tourism marketing.

      Vocabulary:

Luxury tourism, neuromarketing, emotional marketing, aspirational identity, sustainability, descriptive tourism vocabulary.

                                 Professional practice:

Analysis of tourism advertising campaigns and persuasive communication strategies.

Creation of promotional tourism texts and brochures.

                              Case Study:

Dream Wedding Package in Uzbekistan: design of a luxury wedding travel package, itinerary planning, budgeting and client presentation. 

UNIT 2                     Exploring the world on the move         

                                  Language Focus:

Phrasal verbs related to travel and transport.

Narrating journeys and travel experiences.

       Vocabulary:

Means of transport, unconventional transportation, travel logistics, mobility and accessibility terminology

                                Professional practice:

Advising travellers on transport options, route planning and travel experiences.

Describing multi-stage journeys.

                               Case Study:

Design and presentation of transport itineraries and solutions for complex travel scenarios.         

UNIT 3                     Stay the night: exploring accommodation & making the right choices

                               Language Focus:

                                               Modal verbs for advice and recommendations.

Comparative structures and accommodation-related communication.

                                  Vocabulary:

Types of accommodation, hotel facilities, guest services, booking terminology, hospitality management.

                                  Professional practice:

Hotel booking, accommodation recommendations, customer service and hospitality communication. 

Case Study:

Accommodation selection and recommendation for different traveller profiles and tourism needs.

UNIT 4                     Exploring tourist destinations

                                 Language Focus:

Language for describing destinations.

Giving recommendations and making travel pitches.

                                 Vocabulary:

Tourist attractions, landmarks, hidden gems, cultural immersion, natural and cultural heritage.                                    

          Professional practice:

Destination promotion, travel pitching, destination marketing and tourism information services.

           Case Study:

Development and presentation of destination proposals and tourism promotion campaigns.

UNIT 5                      Beyond the journey: attractions, tours and artistic heritage

                                  Language Focus:

Descriptive and persuasive language for heritage and cultural tourism. Guidebook and museum-catalogue writing.                           

          Vocabulary:

Attractions, tours, artistic heritage, museums, monuments, landscapes, cultural resources.

                                     Professional practice:

Designing guided tours, interpreting cultural heritage, writing museum catalogue entries and tourism descriptions.

                                  Case study:

Creation of thematic cultural itineraries and heritage-based tourism products.